Sunday, February 14, 2010

A WAG’s Favourite Chocolate Brands: (To EAT Or To Display? Who’s Buying?)

It’s not that simple. Firstly, who’s buying? Secondly, who’s going to see? Is it for me, or is it a gift to someone? Or am I going to serve them? Thirdly, will I have to pronounce the name? There’s a lot to consider – it’s not just a case of choosing one!

Of course, we know all the best brands, but if you’re new to this, you have to find your way around. If someone else is buying, you don’t want to look cheap – or uneducated – so you choose one of the exclusive shops and while you pretend to be undecided because they’re “all so decadently delicious” and you “really shouldn’t”, you check the price tags. Price tags are always a good guideline.

If you’re just on a binge yourself, the ones in the supermarket will do just fine – the imported ones, of course. (You never know who you might bump into unexpectedly. It’s all very well to be caught slumming it, but there are limits.)

If you’re entertaining at home, well you have to know who is going to be there and what they served at their party – and how their faire was received. (“Faire”? Did I say that? Wow.!) Anyway, you don’t want to offer the same, so you have to do better. Unless, of course, that brand is the vogue at that moment and expected, then you have to just make sure that you have more of them than your guests served at their party. Then presentation is everything. It’s all in HOW you serve the chocolates.

If you’re giving chocolates as a gift, find out where they buy from and get the most expensive ones from there. Remember that giving chocolates always sends a message, so what you buy depends on how much you like the person. If she’s mean to you and she’s drop dead gorgeous, buy a lot and buy the full fat ones with sweet fillings. She’ll either get fat or throw up – either way. If she’s overweight and mean, well that’ll do to. If she’s your friend and you want her to keep her figure, buy a few of the a top brand, low fat, liqueur chocolates and place them in a good quality crystal container or something like that, so that she knows you want to spoil her, but you care. But not so few that she’ll think that you think she’s getting fat!

Buying chocolates isn’t just something that you do. A lot of thought has to go into it. There are consequences.

Down To The Business Of Non-Negotiables:

They must be imported. Unless, of course, you happen to be in Belgium at the time, then you can buy local! Or in France. Or Switzerland. Italy too. (Buy a lot, then, so that you can take back a bunch as gifts. That way people know you were there.)

Rules of Thumb? Well, sure, there are some basic rules. If they’re expensive, that’s good. If they’re exclusive, that’s better. If they have to be flown in for the occasion – that’s jackpot.

No comments:

Post a Comment