Sunday, February 14, 2010

Surviving In The WAG Jungle: WAGS Personal Interests

I imagine that topping the list of a WAG’S personal interests would be her husband or boyfriend and their children. That’s why she’s a WAG. Being a WAG is one thing; surviving as one, is another.

WAGS World is a jungle. To survive in that jungle, she needs to be able to identify her predators – as well as her prey. Those are her personal interests. Avoid the predators or overcome them to stay alive, and feed on the prey to live. An interesting species she is indeed – and as a species, certainly not on the endangered list!

In the short term, her interests appear to be shopping, nightclubbing, fashion; shopping, nightclubbing, grooming; shopping, nightclubbing, recognition; shopping nightclubbing, attaining and maintaining celebrity status; shopping, clubbing, socializing; shopping nightclubbing, making an impression. Oh, and possibly more than a passing interest in football, or whatever other sport earned her the title.

The long term is another story. She knows that her celebrity status, based on her partner’s sporting success, has a shelf life. Those activities are not just a game or a pastime. They are part of her survival strategy, to ensure a future beyond the golden days of her partner’s shelf life.

Her interest in the sport is to support his performance, to enhance his chances of prolonging his success for as long as possible.

Her Clubbing, Shopping and Partying Has A Purpose.

Celebrity status affords her the opportunity of being widely recognized and becoming a marketable commodity in her own right. Once sufficiently marketable, she may be able to attract financial sponsorship to pursue her own career.

In order to build sponsor confidence, she has to display talent in the appropriate arena, which is probably fashion, make-up, the performing arts, writing an autobiography….. Her aim would be to have her own fashion line, her own perfume fragrance, her own talk show – or just a little Oscar now and then.

Sitting at home won’t get her in the public eye. She NEEDS to be seen, to be written about, (to be interviewed ….. wellll, that may not always be in her best interests), to be talked about, and, yes, even gossiped about. THAT’S what gets her hits on a website, featured on the front page – or page 3 - or the back page – they’re all good. And that’s what makes her a marketable commodity.

Survival. She needs to be where the action is, where the other WAGS and celebrities hang out, if she wants to keep an eye on what they’re up to. They may be her friends, but they also have the same ambitions. If she’s not there to take an opportunity, one of them will be. She needs to know what the competition is doing; and she needs to promote herself; to do her PR work.

Her personal interests are survival in a jungle; but a lush, green, rich jungle, where she’ll be able to shop, nightclub and socialize way beyond her WAG shelf life.

Nothing wrong with that – if she and her family can survive emotionally

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