The Successful WAG: A Genie In A Peroxide Bottle?

Don’t kid yourself. The successful WAG is an athlete’s greatest asset, along with his talent and skill in the game.

WAGs, you may be temperamental, a compulsive shopper and a clubber of note – but there’s the key: “Of Note”! You are his future and yours. If you’re a successful WAG and not just a tongue wag, you will be working on that future right now, doing what you do best.

Your partner is on top of his game and reaping the rewards. He can’t kick a ball around forever. He knows that he has a limited shelf life, and subconsciously it bothers him.

You are where you are because of his talent and skills, and you need to do whatever you can to enhance his career while he has it. His efforts have formed the foundation of your lifestyle. Help him to secure it – and prepare for the next world now.

You ARE The Successful WAG.

You recognize his talents; you’re proud of them. Others might be leaches; you are a nurturer. You understand his stresses and weaknesses; you encourage, support, accentuate his strengths and provide the drive to excel. But you are his comfort, too - his port in the storm. (I have no comment on docking procedures.)

Your own lifestyle recognizes the need for PR. You smooth his relationship with his coach and his team-mates. You show his coach that you are an asset to his game and not a hindrance. You don’t steal his thunder, you applaud it. (You know that the girls who steal their partner’s thunder are insecure and don’t know where the hell they’re at.) His game is the golden goose – you feed it and nurse it and keep it plump.

Meanwhile, you have your eye on that distant horizon. You shop, you club, you build your image. You ensure that the paparazzi see you for what you are – a woman with a brain, who knows how to present herself. You’re chic, you’re fun, you have style, you have taste - and you’re happening; but most of all you’re the force behind the man.

Second fiddle? Not for long. You’re building your reputation as a force to be reckoned with. You don’t just spend his money – you’re looking for investments. As your reputation waxes stronger, you’re making the contacts. You’re sending out signals, you’re checking the turf. You’re not asking for recognition- you’re building a platform that, in time, will draw it like a magnet. You’re building your own foundation that will, one day, be solid enough to support your success.

Your style and your panache will win you your clothing lines, your fragrances. Your insight will win you the personal appearances. Most of all, your acumen will win the confidence of investors and public alike.

Right now, you’re riding the crest of the wave with your partner. You surf that wave and get as much mileage out of it as you can, while you secure the next world for you and the man into whom you’ve invested so much.

You go, Girl!